There’s a battle going on between streaming services, and as consumers, we’re stuck right in the middle.
Netflix and Disney seem to be in the middle of a long-term showdown, with price increases, new programs, and now, the launch of ad-supported tiers. Both companies have had plans to introduce ads soon, but now it looks like Netflix is changing its strategy to beat Disney+.
According to Variety, Netflix had previously announced that the ad-supported tier would be launching in early 2023. But now, Netflix’s new option is set to go live on November 1st in the U.S., Canada, France, the U.K., and Germany. This launch date would be more than a month ahead of the launch of Disney+ Basic, which will be introduced on December 8th.
Netflix is also about to begin accepting initial bids from potential advertisers. The price for these is a “soft $65 CPM” (cost per thousand views), which is much higher than the going rate in the industry (commonly less than $20 CPM). Netflix is asking for a $10 million minimum commitment in annual ad spending from agencies. They hope to lock in ad buys by September 30th so that they can meet the November 1st deadline. They expect to have about 500,000 customers on the ad-supported plan by the end of 2022.
We’ll be interested to see if Netflix makes the deadline for the November 1st rollout, and we’ll report back on our experience when ads are added to Disney+ as well. Until then, stay tuned to DFB for more news on the streaming services and everything you need to know.
Disney+ is set to have some pretty major content releases soon, with new Marvel and Star Wars series, as well as new movies coming to the service. We’re excited to get more additions like Andor, Secret Invasion, and Hocus Pocus 2.
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The post Netflix Is Trying to BEAT Disney+ by Launching Ad-Supported Tier EARLY first appeared on the disney food blog.