Disney+ has made a huge splash in the streaming service world since it launched back in 2019.
We’ve seen a ton of original content, like The Mandalorian and WandaVision, as well as the release of blockbuster movies on the service, like Pixar’s Turning Red. A big thing that set Disney+ apart from some other streaming services was its lack of advertising. But, ads are coming to Disney+ later this year, and now, we know more about the types of ads subscribers can expect to see.
The new ad-supported tier of Disney+ will not accept alcohol or political advertising at its launch, according to Variety. Disney will also not take ads from rival outlets or entertainment studios.
Two media buyers with knowledge of recent discussions between the company and advertising agencies said Disney is being careful not to have ads that could overshadow the service’s family-friendly environment. They also said Disney will be cautious about running ads during shows aimed at pre-school audiences, and will not run any ads at all when an individual user profile indicates that a young child is watching, according to Variety.
Media buyers said that the level of control Disney is showing over the potential ads for the streaming service could create a sense of scarcity for its commercial inventory, which could also increase demand from marketers.
Ads on Disney+ will run an average of four minutes per hour or less, according to Variety. This makes the service more competitive, as this would be fewer ads per hour than Peacock has right now and be the about the same amount of ads as HBO Max. This is also significantly fewer ads than Disney’s sister streaming outlet Hulu, which has ran as many as 9 to 12 ads per hour. Note that the official amount of ads per hour coming to Disney+ has not yet been confirmed by the company.
The strict control of ads is not new for Disney. On the Disney Channel, there are no traditional ads, only sponsored messages that tie into the network’s programming. And, over on Disney Junior, there are typically no commercials at all.
And ad-supported tier on Disney+ “is going to give us the ability to reach an even more broad audience as we expand Disney+ across multiple price points,” said Disney’s CEO Bob Chapek during the Q2 earnings call last week.
If you don’t want ads on Disney+, don’t worry, there will still be an option to subscribe with no ads, it will just be at a higher price point than the ad-supported subscription level. Stay tuned to DFB for more Disney news and updates.
Click here to learn about how many subscribers Disney+ now has
Join the DFB Newsletter to get all the breaking news right in your inbox! Click here to Subscribe!
Don\’t Miss Out on Any Disney Fun!
Order Your Copy of the 2022 DFB Guide to Walt Disney World Dining Today!
With more than 750 pages, the 2022 DFB Guide to Walt Disney World Dining is full of tips and planning tools developed by Disney World experts over 30+ years of visits. We\’ve done the research for you, so you\’ll know just which spots will uniquely suit your family\’s needs!
With mini-reviews of every single restaurant, bar, lounge, kiosk and more; an entire chapter on the best snacks in Disney World; full Disney Dining Plan analysis (and how to get FREE dining); and a full chapter on discounts and deals; you\’ll have everything you need to plan your best vacation yet.
Click here to order your copy of the 2022 DFB Guide to Walt Disney World Dining E-book with code WDW2022 to save 25% off the cover price today!
Use code WDW2022 at check-out for 25% off the cover price today!
Our guides are backed by a 100% money-back guarantee, so you have nothing to lose.
Are you okay with ads on Disney+, or will you pay more for the tier without them? Tell us in the comments!
The post DETAILS on What Kinds of Ads Disney+ Will Run first appeared on the disney food blog.